Better Bags Inc. Podcast -- PAPER PLEASE!!

Better Bags Inc. Podcast

Naughty VOLVO??

Volvo's Mission Statement:

Cars are driven by people.  The guiding principle behind everything we make at Volvo, therefore, is - and must remain - safety.  These days we are driven by other things, too.  A desire to build cars that are less damaging to the environment.  Above all, a commitment to delivering quality and innovative design for our drivers, for our passengers, for everyone.  For life. 

Focus on Safety:

Every Volvo we build is the sum total of more than 70 years of focusing on safety. Which means you’re not just driving a car. You’re driving a promise.

Concern for the Environment:

Dashboards, safety belt buckles, it not just engines that produce emissions.  That’s why Volvo cars do not contain materials that trigger allergies or give off toxins.

Outstanding Quality:

Its in the precision of our engineering. The craftsmanship of our design.  And our meticulous attention to detail. In an uncertain world, here’s to precious metal you can invest in.

Just by reading the mission statement, it is made clear that Volvo markets its self for being the best and known for its outstanding safety features.  But with the new TV commercial for the 2011 Volvo S60, Volvo is showing a rather more edgy side. Take a look. 

The commercial states:

"300 Horsepower. All-wheel drive. 0-60 in 5.8 seconds. There's more to life than playing it safe. The all new NAUGHTY Volvo S60."

With such an edgy commercial, will Volvo lose its current customers? Or is their name strong enough to keep their brand loyal customers while having the ability to gain more customers from different demographics?

Being a Volvo driver myself, I personally love the new commercial and the look of the all the new Volvo models.  But I don't know if it will have an effect on its more mature audience. 

PR Campaigns

Bigger. Better. Bolder.

The MorePeaceCorps Campaign is a national outreach and legislative campaign to reconstruct public support for the new and revived Peace Corps.  The campaigns main goal is to increase size and budget, in order to achieve and assist those in need, more than they have in the past. 


The Peace Corps has incorporated their current volunteers on creating new ideas towards their goals.  "In October, 2009 more than 4,500 individuals took part in a Better, Bolder Peace Corps survey to assess if any key issues had particular resonance among a broad section of the Peace Corps community."  WIth experienced volunteers providing their input, the Peace Corps will hopefully have an all-around idea of what needs to be done to reconstruct their organization, to make it more successful for everyone included.